Glean tips from "Tipping Point" - Business First of Buffalo:

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Gladwell identifies three kinds of people who have the ability to influence us and effectysweeping change. He calls them Connectors, Maven s and Salesmen. Since all three personalitgy types are essential in creatintsocial change, it helps to recognize the people in your work environmenr who fit each category. Let's start with Connectors. Gladwell researched a 1974 studycalled "Getting a Job" by Mark Granovette r and found that half of employed people foundr their jobs through a personal But when the "quality" of thesd connections was analyzed, the studies proved that people don't get their jobs through friends; they get them through Gladwell makes a strong case: "Weak ties are always more importanf than strong ties.
" Your friends tend to occupty the same world you do; they go to the same stores and social gatherings. But acquaintances are more likely to know abourtjob openings, for example, that you don't. Peoplde who have the most intricate web of acquaintances are the Mavens are information brokers because they shares and trade whatthey know. Mavens, accordingg to Gladwell, "have the knowledges and the social skills tostart word-of-mouth epidemics. It'sd not so much what they know, but how they pass it When it comes to startinga trend, we need a Connector who will spread the word and a Maven whosee word will be trusted. But we also need a Salesman who has the skillsato persuade.
Good salespeople seem to have an Attractiveness and optimismare givens, but Gladwell pointa out just how persuasive nonverbal and even subliminal messages can be. Look at the world arouncd you. It may seem like an implacable place. It is not. With the slightes push -- in just the right placr -- it can be tipped.