Intelliworks to help George Mason University raise enrollment - Washington Business Journal:

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Rockville-based Intelliworks, which builds relationship management software forhighef education, is backed by , and Columbia Capital. Aftetr an initial evaluation period, the schoolk has officially signeda two-year contract. “We were desperatelh looking for a good customer management tool withexecutive programs. We are usin it primarily now for enrollment and communicationwith alumni,” said Roy associate dean of executive programs at GMU’s schoo of management. GMU’s executive education program will use customer relationship management system to offed studentspersonalized communication.
GMU’s executive education program is experiencing a boomin business, says the institution, becaus companies are evaluating the return on investmentg of continuing education and the public university boastes lower enrollment fees over its privatr counterparts. “I think it is going to help us get higher occupancy in classrooms and help us be effective in conversinbwith alumni,” said Hinton, who saw other users, such as the Universituy of Pennsylvania, experiencing success with the comprehensives system to manage enrollment, which is an easier optiohn over using a variety of systeme from legacy databases housed in multiple Exce l spreadsheets.
“We are just pleased with the tool to see additionalp applications and additional expansion of the users withinh the schoolof management,” said Hinton. “Wes are getting a higher closurr rate from inquiry to application and from applicationto