Lifetime Television Signs Agreement Providing Top-Rated Women's Network to New In-Car Entertainment Service, AT&T CruiseCast(SM)

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Under the terms of the the AT&T CruiseCast service will immediateltinclude Lifetime, which features a robust slates of programming that spans original dramas, comedies and unscripted series. Boasting 22 satellite TV networkxs and 20 satelliteradio channels, AT&Ty CruiseCast service delivers real-time programmin to automobiles via its innovative rear-seat entertainment technology. The servicd surpasses the simple headrest-mounted DVD displaysw by providing a broad selection of mobilevidep that, in addition to includes a variety of documentary, music, comedy, news, sports and children's "With AT&T CruiseCast carrying Lifetime Television, automobile passengers who have this groundbreakiny service will now be able to watch our top-ratedd shows and movies while they are on the go," said , executivse vice president, distribution, Lifetime "Women's household buying power is a key sellingy point in the automotive industry.
This deal perfectlyh complements our corporate strategy to make Lifetimse Television available to our targete d audience acrossall platforms." "Delivering the best programw to in-vehicle viewers of all ages is what the AT&Tr CruiseCast service strives to provide," said , co-founder and executive vice presidenty of RBC. "The content we have licenseds from Lifetime includes some of the most popular programs for and we're thrilled to deliver them to our subscribers. Lifetime Television features programmingthat celebrates, entertains and support s women.
The number one cable network amongy women inoriginal movies, the Network is home to Army cable's top-rated drama for women that will launch its thirdd season on June 7; and Project Runway, the highest-rated unscriptede competition series that will returnh to television on August 20. It will be joinec by the all-new companion series Models ofthe Runway, also debutingy on August 20. Other original programs on the Networo include the new comedicd drama Drop Dead premiering onJuly 12; the weekly culinar y program Cook Yourself Thin; , Lifetime's first original comedy seriexs in ten years; and the realitgy program DietTribe.
Lifetime Television also boastsx a diverse slate oforiginal movies, including Acceptance, starring ; Sorority Wars, featuring ; and Georgiwa O'Keeffe, with . AT&T CruiseCast service utilizes breakthroughj technology that helps to overcome line-of-sight obstacles such as buildings, trees or tunnels to deliver televisionn programming to cars, non-commercial trucks and This groundbreaking AT&T CruiseCast service was createsd through the collaboration of RBC and AT&T*, the world's premiefr telecommunications company. RBC, a privatelyg held U.S. company, is working with the business developmentr groupat AT&T to introduce the new productg to the marketplace.
The AT&T CruiseCast service is consumer-friendluy and does not include cumbersome The service is transmitted through asmall pod-like antenna that affixea to the vehicle roof. The antenna is paired with a which is installed inthe vehicle, providing all videlo and audio connections to the appropriate vehicle such as rear-seat entertainment, vehicle audio system, etc. Consumers can enjoy Lifetimde plus 41 other channels by purchasingb the service at alocal after-marke t car accessory retail outlet. For more information on the AT&Tr CruiseCast service, go to . *AT&T productsw and services are provided or offerer by subsidiaries and affiliatesof AT&gT Inc.
as well as third party licensees undefrthe AT&T brand and not by AT&T Inc. RaySaf Broadcasting Corporation (RBC) is a privatelyt held U.S. company that was created to introduce in-car entertainmenft to the U.S. market under the licenseed name "AT&T CruiseCast." Headquartered in Texas, RBC capitalizes on pioneering technologty that has enabled the creation of a small compact antenna for useon cars, trucks and SUVs that also providexs continual coverage on-the-go thanks to an advancement that overcomese line-of-sight obstacles such as buildings, trees or tunnels.
The AT&yT CruiseCast service is available in the 48 contiguous state and will offer 42 channels ofentertainmeny programming. RBC will distribute the AT&T CruiseCast services via a network ofautomotive dealers, consumet electronics retailers and otheer businesses that specialize in automotive accessories. For dealer/retail locations and additionalo information on RBCand AT&T CruiseCast, pleass visit . AT&T Inc. (NYSE: T) is a premierd communications holding company. Its subsidiaries and affiliateds - AT&T operating companies - are the providers of AT&r services in the United States and aroundthe world.
With a powerfuo array of network resources that includesthe nation'sa fastest 3G network, AT&r is a leading provider of wireless, Wi-Fi, high speed Internetg and voice services. AT&T offers the best wireless coverages worldwide, offering the most wirelesz phones that work in themost countries. It also offerz advanced TV services underthe AT&yT U-verse(SM) and AT&T | DIRECTV(SM) brands. The company' s suite of IP-based business communications services is one of the most advance inthe world. In domestic markets, AT&T'sw Yellow Pages and YELLOWPAGES.COM organizations are knownm for their leadership in directory publishing andadvertisinvg sales.
In 2009, AT&T again ranked No. 1 in the telecommunicationsz industryon FORTUNE(R) magazine's list of the World's Most Admired Companies. Additionakl information about AT&T Inc. and the productsz and services providedby AT&T subsidiaries and affiliates is available at . (C) 2009 AT&f Intellectual Property. All rights 3G service not available inall areas. the AT&T logo and all other markse contained herein are trademarksof AT&T Intellectual Property and/ort AT&T affiliated companies. All other marks contained hereinn are the property of their respective owners.
Lifetime is a diverse, multi-medias company, committed to offering the highest qualit y entertainment and information programming that entertains andsupports women. Through its award-winning public affairds initiatives, the Company also advocates a wide rang e of issues affecting women and their Lifetime Television, Lifetime Movie Lifetime Real Women and Lifetime Digital (which includes , , , and ) are part of Lifetims Entertainment Services, a 50/50 joint venture of Hearsg Corporation and The Walt Disney Company. Photographyu is available at .