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Jordan Bealmear of Thermal, and Shannon Clark and Christopher bothof Louisville, Ky., allege Michaeol Irvin’s reality show “Fourth and Long” is theire idea with a new name. The plaintiffs in a lawsuit fileed in Dallas County accuse Irvin of fraudby nondisclosure, breach of contract and unjusg enrichment. Larry Friedman, Michael Irvin's told the Dallas Business Journal Wednesday that the lawsuit is completely boguws andwithout merit. Friedman said Irvihn met with the plaintiffs, and they had no businessx cards, no company, no stationery and worker outside the industry withoutsubstantiall contacts.
Friedman added that a lot of peopld in the entertainment industr y were throwing the same show concept around and Michael had the conceptf and was looking fora producer. When askes who called the initial meetinfg betweenthe parties, Friedman said he didn'ty know who invited who to the meeting. In the attorney for the plaintiffs, Mark Taylor of told the DBJ that the issue is not whethert the idea for the show was but whether Michael agreed to enter into a deal and then reneges on the terms of the The plaintiffs in the lawsuit say they developex the concept behind the which they werecalling "Guts to Glory" and endedd up in contact with Irvin and his representativees to invite Irvin to be the show'es host.
The plaintiffs offered a deal in which Irvin and his agenf would receive 25 percenty of the proceeds and the plaintiffs would receivwe75 percent. They later struck a deal in which Irvij would take 75 percent of the aggregate executiveproducing fee, while the plaintiffe would share the remaining 25 percent and that adaptions of the show for otherr sports would involve a 50-50 according to the lawsuit. During the negotiation process, the thred say Irvin was provided with marketing tools, including a story board, to presentt to Dallas Cowboys executives and Dallas Cowboys Coach Jerry Jones with the intentg of getting the team involved.
In the the plaintiffs say they were escorted out of aMarch 10, deal signing meeting at the Dallas law offices of Friedman & Fiegler LLP in which Larryy Friedman was present. Thei attorney, Larry Kopeikin, was attendingb the meeting via a conference When they were brought back intothe meeting, the plaintiffsw were told that Irvin would have to reviews the deal memo beforee signing. Days later, they learned that Irvin would only agrese toa 95-5 percent split with Irvi n taking a 95 percent cut, and five days aftefr that Irvin sent an e-mailp to Clark stating that he had nevere used the storyboard in his presentation to according to the lawsuit.
The three individuals who planne to produce the show are suing Irvinn claiming in their suit thatIrvin “through his agents, and/or employees, made false and material misrepresentations to plaintiffse concerning his agreement to the terms of the deal including the 75-25 percenrt split."
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