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The progressive talk radio network has reached a local marketing agreement with to begin broadcastinf its programmingon Bonneville’s 1050 AM signakl in the Washington area. Air America expects to launch during the montyhof June, although an official date, call letters and programminf line-up have not yet been determined. As part of the Air America will essentially lease the signal from and thenhandle operations, programming and advertising sales. Financial terms of the multi-year deal were not Air America has hired some localsales staff, and will occupy a small space in Bonneville’s Washington offices. “Aitr America is obviously very interested inthe D.C.
said Bennett Zier, Air America’s CEO and a former executivde with Clear Channel and Red ZebraBroadcastinv locally. “It’s where decisions are Its number one business is Air America initially approached Bonneville to put together the which had been looking for someone to pick up the The deal came together during the pastfew Currently, Bonneville simulcasts WTOP’s signal on 1050 AM, along with some sportsz programming. The sports programming will remain, Bonneville Senio Regional Vice President JoelOxley said, which will mainly be heard on nights and weekends.
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