Monkey Joe

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Both Atlanta-based Monkey Joe’s Parties and Play and Hallandale Fla.-based European Wax Center are scoutin the area for new Matthew Reed, a retail broker at NewQuesf Properties who is representing both retailers in lease negotiations, says Europeanj Wax Center has signed two leases and is currentlyu negotiating for two more. Monkey Joe’s is initially looking for three sitex in thelocal market, according to Reed.
Monket Joe’s caters to children ages two to 12 withgiant air-filles structures, obstacle courses and developmental The locations also feature private party roomws with on-site party planninfg and concession items, as well as a parent’ws lounge with big-screen TVs and free Internegt access. Monkey Joe’s is owned by Atlanta-based Raving Brandws Inc. The privately held company also ownsPlanet Smoothie, Doc Shane’s Rib Shack, Boneheadx and Flying Biscuit. With the exception of Planet Smoothie, none of thosew brands currently operatein Houston.
The franchisees for Monkey Joe’s in John Rush, could not be reached for but Reed says the company is currentlh working on lease agreements inWest Houston, the Willowbrook area and in He expects the first location to open by the end of the He says each Monkey Joe’s site must span 15,00p square feet and have ceilingsw at least 22 feet high to accommodate the inflatablw structures. Meanwhile, European Wax Center is planning to briny itsproprietary four-step waxing system to the local market and has already signed two The first European Wax Centefr is scheduled to open in River Oaks Plazas at 1564 West Gray on June 15.
A second slated to open laterthis summer, will be locatecd in the West University area at 5154 Buffalo Reed says there are also deals in the workse in the Memorial area, the Woodway/Voss area and the Gallerisa area. “We plan to enter all upscaled subdivisionsaround Houston,” says Judd Miller, who owns the franchise rightsa in Houston and Dallas. Miller, who is also a franchisees and developer for Massage Envy Ltd. LLC, says he plans to open 30 to 40 waxingb salons in Houston alone over the next four tofive years.
The Europeajn Wax Center concept caters to men and womenj ages 18 to 44 and bills itself as offering affordablewaxing services, with the most expensivse service being a $35 Brazilian wax. In additioj to individual services, the centerds offer monthly membershipsfor $9.99. Members receive a 30 percent discount onall services. Miller comparexs European Wax Centerto Ariz.-based Massage Envy, which is structured to offe affordable services to the Massage Envy members pay $49 per month for a one-houd massage and can add additional massages for $39.
Miller doesn’t consider expanding into the waxingt business during the economic downturn a risk becaus e ofthe value-priced European Wax Center “If you look around, all of the businesses performinfg well are businesses that provide valus to the customer,” he “People are still spending money as long as they are receivin g a value for their money.” Europeah Wax currently has nine locations one in California, one in Arizona and seven in Others are on the way in Nevadaz and Texas.
In the past six the company has sold more than 50 with 100 locations anticipated by the end of this Current expansion plansinclude Nevada, Texas, New New Jersey, California, Florida and European Wax Center is set to open 85 locations in the Texaz market over the next four years. While Monkeuy Joe’s and European Wax Center are otherfranchises aren’t experiencing the same The Franchise Business Economic Outlook for 2009, prepared by PricewaterhouseCoopers LLP, forecastsz that the number of franchises will decline in 2009 by 1.2 from nearly 865,000 to less than 855,000 a net loss of some 10,00 establishments.
These estimated declines can be in part, to the unfolding credit